The Sortie Project

Logo identity created for The Sortie Project CIC, a grassroots community organisation based in West London supporting local people through education, social initiatives, practical services and community programmes.

The identity was built around the organisation's purpose rather than relying on a separate conventional icon. Individual characters within the SORTIE wordmark were transformed into symbols representing different stages of opportunity and personal development.

The O represents a window of opportunity, introducing the idea of being able to see new possibilities. A rose represents growth, reflecting the personal development and support encouraged through the organisation's work. Finally, the E becomes an open doorway, representing the opportunities and new paths available beyond that growth.

The result is a minimal monochrome identity that remains simple at first glance while carrying a deeper story directly connected to the values of The Sortie Project.